For people who do not understand what club journalism is – I over the past year have tried to really get to the specifics of what the job is what it entails with those within the industry coming back claiming that “it’s a lifestyle, not a 9-5 job some claiming that every day is “completely different”
Everton FC: Ross Hughes (Content Producer)
Burnely FC: Alex Waters (Content Producer)
“My day is always very varied, every day will be completely different.”
“Throughout the week I would be going at nine o’clock in the morning until five and I’ll just be working on all the different projects and content we’ve got going on.
“So that’s editing, filming. It gets pretty busy.”
Middlesbrough AFC: Dan Prince (
Dan Prince has been in the club journalism industry for 12 years now working with South Shields FC & now with Middlesbrough AFC and still claims that he “can’t ask for a better job”.
“My day-to-day, is a bit varied really, I’m involved with the content creation as well working out the strategy behind it.
“So, for me – no two days are the same.”
“I’ll be across the social media output and the communications side of it along with most of my colleagues as well as putting the programme together and content for the website.”
“And then the most busy day, matchday — I usually do the Twitter updates during the game, as well as the match report for the website, and then one of my colleagues will take it in turn with myself to do the postmatch interview.”
“So I’ll do one game and he’ll do the next one.
“So you’ve got to be a little bit flexible — we’ve got kind of a content plan in general week to week where we’ll know which day we’ve targeted to get that sort of stuff.”
“Another thing in terms of the work we do I can add is that — we’ve got this calendar online, where we’ll have all the content that we’ve got for that week.So we can plan in advance and can get a schedule in.”
“Which makes our work much easier and manageable.”
“Obviously I have been doing this for 12 years now and at Middlesbrough, where I am now there probably is more to do in total, in terms of the whole media team.”
“But in terms of my own personal role, I’m probably doing less of a variety of things.”
“Because when you’re at non-league level, you might be the only person doing it, or you might be a team of one or two people. For example when I was at South Shields — on a match day I’d be doing the camera work, filming the game as well as putting out the live updates on Twitter, writing the match report and then doing the interviews after the game.”
“Whereas now, I can think about it a bit more clearly, and put a bit more thought into everything that I’m doing, because there’s more people to do those things.”
“So it is different. But I think what I did it, South Shields has helped massively to where I am now, because I feel like there’s nothing that I can be asked to do that I haven’t already done in some way.”
“But all-in-all, I think the phrase that you used in your previous question about not really working a day in your life — is how it feels to me.”
“Even though you are working hard and you do put a lot of hours in. Overall, you can’t really ask for a better job in my opinion.”
South Shields FC: Sam Jones (Media Officer)
And when speaking about the behind the scenes and the extra effort that goes into the job.
Sam said: “It’s a lifestyle, it’s not a 9-5 job.
“I’ll be sitting in bed, not officially working but doing work looking for more content. It takes over.”
“But if you love it you don’t care. And I love my work.”
Aston Villa FC: Lewis Redmond (Content Producer)
Shrewsbury Town: Jonny drake (Social Media Manager)
