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Jonny Drake: Shrewsbury Town: (Social Media Manager)

As Shrewsbury Town’s Social Media Manager, I basically cover and post pretty much all of what goes on our social media. We have a guy who does all our video content, especially TikTok which I don’t touch, that’s all him. 

“But the scheduling, plans, stories, photos I all do as my role as a Social Media Manager.”

“I also write for our matchday programme and I’d say I write and post about half of the stuff that is on our website.”

“At the club we’ve got about nine contributors who each write articles, you know, Women’s team, Foundation, Academy, a couple of supporters and history pieces, opposition analysis, that sort of stuff.

“Essentially you manage it all yourself, you sort your own workload. At this level, you don’t just do one part of the job. 

“Like, for example, if you go to Man United and you’re doing a pre-match press conference. You’ll have one person asking the questions, then one person will film it. One person will check that it’s all okay in terms of audio.

“So they’ll have about six, seven people involved. Whereas here you’ll just do it all, like one person will do it all, really.”

Burnley FC: Alex Waters (Content Producer)

“If you want to be in this profession you’re going to have to realise that you’re probably going to be doing more hours than you’d expect. 

“One day last week I ended up working 14 hours creating this piece of content. It was all one day of filming, it was incredible and a cool experience. But that’s the thing people wont realise. 

“When people watch the video they will be like that’s amazing but they wont know that someones spent 14 hours making that.