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Matchday is the most crucial day for a club journalist. Matchday involves so many types of content such as short from videos, long written match reports live tweets via X and much more. I had the oppourtunity to speak to Shrewsbury Town’s Head of Media, Joe Masi, who touched

Alex Waters: Burnley FC

Burnley FC’s Alex Waters touched very heavily on matchdays with him claiming it’s an “unbelievable feeling”

“Definitely matchday content. For example last week, when we played Wolves, we won in the 95th minute, Lyle Foster scored and the amount of content that came from that was unbelievable. 

“We got 20 million impressions across all platforms. 

“But one of the best for me would be the content I created for our full-back (Quilindschy Hartman). We sometimes do player focussed videos for instagram so I started filming him who went on to get two assists, and that content that I posted the Netherlands account collaborated with and himself. 

“So that’s definitely one of the best pieces of content I’ve created.

“It’s a massive thing to create stuff like this, for one to have on your CV, but in general to be recognised by a wider community. 

“For example, a few weeks ago one of my videos was the goal celebration of Ugochukwu against Leeds. The Premier League collaborated on that and just seeing your content being pushed to millions of people is an unbelievable feeling and it makes you want to continue to create that stuff.